A Business Technology Partner must add value to its technology and the operating of this tecnhology. The magic word for us is management. The APM management team is responsible for making sense of our technology. We understand the business model of our customers and we adapt it to OUI! for each customer. Adapting means to understand the goals of growthness and how the customer information is available to redefine the circuits, the data and those results based on each company's business judgment.