We believe that offering a verticalised product would still be a pure marketing strategy. We run away from the verticals, perhaps customers feel that we would better understand their problems and needs on their industry. But it doesn not has to be this way. The truth is that the vast majority of verticalised platforms are 4 basic fields that slightly get adapted from one version to another, although it seems more approaching to the customer needs.

We run away from it. We want to be able to adapt not only the industrial sector but to each company. The is why we call ourselves VERSATILE technology. This is the secret. Offering tools within a great adaptation for processess, within a total standard framework technology.